Imaginary world quip promo code1/7/2024 ![]() You may still be asking yourself what the difference is between EDM marketing and email marketing – both use emails to build a list and grow conversions so understandably they seem very similar from the outset. EDM marketing vs email marketing: What’s the difference? Whether you are running an eCommerce business, a service-based business or even a non-profit, EDM marketing can help you increase your conversions and grow your email list. The versatility and flexibility of Electronic Direct Mail marketing mean that it can work for almost any business. By using other forms of marketing communications, you can reach potential customers and reinforce the campaign message. It allows you to engage directly with your customers – both potential and existing – to build relationships, drive conversions, and foster brand loyalty.Īs mentioned before, however, EDM marketing is more than just email marketing.Īn EDM marketing strategy uses various forms of media – email, social media, printed materials, text messages, out-of-home, and more – to help build your list and convert people to customers. First up: What exactly is EDM marketing?ĮDM marketing is all about strategically building a list of potential customers that you can connect with by sending out engaging email communications to the different segments of your list. Let’s dig into the ins and outs of EDM marketing and how you can implement EDM campaigns into your marketing strategy. But upon closer inspection, we see that it is much more complex than a regular email marketing campaign.Įlectronic Direct Mail marketing encompasses multiple media channels including printed marketing materials, social media, text message marketing, and even out-of-home (OOH) advertising to reinforce and retarget the message of your campaign. What is EDM marketing? EDM marketing, or Electronic Direct Mail marketing, is a marketing tactic used by companies to target a large group of potential customers and focuses on building relationships to increase overall sales.Īt its core, EDM marketing is all about delivering your offer via e-blasts. If you’re already using email marketing – and more importantly if you aren’t – EDM marketing is the next logical step to improving your marketing efforts. Almost everyone in the world has an email address and email marketing continues to boast the highest ROI, making email marketing strategies essential for your business’s marketing efforts. In 2020, 306.4 billion emails are sent and received every day worldwide. In this blog post, we seek to define how EDM marketing differs from regular email marketing campaigns, and illustrate with real-life examples. Never heard of EDM marketing? You’re probably not the only one.
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